Some stories are better told with coffee...
My choice. My guide.
The University of New South Wales (UNSW) approached Fuji Xerox Australia to save on printing costs for their Future Students brochures. Creative Services created a digital strategy that was devised to heavily reduce print runs and increase engagement.
With careful planning and collaboration each touch was personalised during the digital on-boarding process. An integrated end-to-end product delivered digital versions of the brochure that were unique to each student. A compiled student PDF guide based on a ‘live’ lead data capture form was created. The document compiled from over 100 unique pages based on captured data. Pages were personalised with the students name, year, copy text and images.
Using Google Campaign builder UNSW could report on CRM and eDM interactions and every link within each PDF could also be tracked. Ultimately the data will be used to increase interaction and student uptake by constantly reviewing and improving each documents digital footprint.
Product Design, Solution Design (CX), Wireframing / Prototyping, Digital Project Management, Back End Development, CRM Integration, User Testing
Promotional in-store retail iPad application campaign
A quarterly promotional campaign application delivered remotely with push release to 52 retail stores across Australia and New Zealand targeting in-store consumers to enter store promotions. Each deployment is displayed on iPad stands ‘locked’ to the campaign in store. In addition sales advisors are encouraged to engage customers face-to-face with devices as a sales tool. Additional promotional signage and POS items are supplied.
Each update of the application includes new product promotion, competition entry form and automated trigger email confirmation of entry. Competitions include games of skill and are designed to support each quarter’s product push.
Each deployment content release includes detailed specification of products and decision-making information for customers. Campaigns have included technical products such as helmets, sound systems and lifestyle products such as outerwear.
The deployment enabled remote updates, store data collection download via a unique reporting dashboard experience for each dealership and a comprehensive dashboard available to head office.
The Campaign promotion app is in its sixth promotional update
Publish Partner. E-Commerce Portal
The University of Sydney (USYD) is passionate about customer service and engaged Fuji Xerox Australia to find ways to help the Staff and Students globally. We created a user-orientated portal that provides online services such as ordering course notes for Students and USYD stationary for Staff. It’s designed to help Staff and Students access a range of design and print services.
You can send a design or print request or order merchandising, request a digital campaign design, create event supporting material and print a thesis… Staff can even publish their own course notes.
The portal is designed to enable new services and products to be added as they are launched. The biggest advantage is that the USYD community can securely access services; wherever they are situated around the globe
Product Design • Solution Design (CX) • User Experience Design (UX) • User Interface Design (UI) • Wireframing / Prototyping • Storyboard Design • User Testing
Y-OMP
From motorcycles and snowmobiles to power generators and water pumps, Yamaha Motor Australia’s range of products is the definition of vast and varied. We created a creative services-focused, outsourced marketing solution that simplifies and centralises Yamaha’s local area marketing activities.
The Yamaha Online Marketing Portal, or ‘Y-OMP’ is a web-to-print platform and gives Australian Yamaha Dealers access to a local area marketing service containing customisable marketing collateral.
Y-OMP reduces Yamaha’s time-to-market, strengthens brand compliance and nurtures the brand’s identity nationwide.
Shell Salmon EP app
“MAKE MY LIFE EASIER” A productivity tool, That’s easy to use, Accessible from site, In the desert or the ocean, Via WiFi or satellite, It reduces my paperwork, Improves my efficiency, A simple interface That’s free to use, Gets the job done, And works every time. Said Jim.
Design an App... An Information Aggregator... With a customer focus... Using existing Shell assets... One that we can track orders,... Customers, and products... A secure access tool... With a personal login... That’s free to Shell customers... And links Shell Account Managers... That works all of the time. Said Shell.
Live RAV4WARD
This weekend, five teams from all around Australia will converge on Melbourne to compete in the ultimate adventure and the chance to win an All-New RAV4. Each team has been hand-picked after responding to a call for entries via the LIVE RAV4WARD FOR 48 HOURS social media campaign early last month.
The only question they needed to answer: "Have you got what it takes?" Brashly laughing our question in the face, each responded with an emphatic "You bet!", subtly disguised in the form of a video audition tape. They're energetic, optimistic and up for anything - perfectly encapsulating the RAV4-mindset. But they don't know what they're in for yet...
The challenges are both rugged and demanding, and to win they're going to need to bring an "A game" that combines the very best in teamwork, brains and brawn.
Who will conquer? Who will break? Who can survive the ultimate real-world adventure course and LIVE RAV4WARD FOR 48 HOURS? LET THE GAMES BEGIN!
Gameification for good
As part of a larger activation campaign this interactive game highlighted the dangers of texting whilst driving.
Built in Flash for seamless gameplay during times of no internet access for a traveling roadshow and located in several digital placements for a very large Telco.
Just like the real thing, eventually you will crash - gameplay was deliberately as hard as expected. A game with no real winners... until texting whilst driving was banned.
Hidden Secrets
‘Discover the Hidden Secrets of BlackBerry’ launch illustrated within a live experience, the transition from a perception of ‘a business tool only’, to a smartphone that is worthy of being in the pocket of any discerning Gen Y.
These exclusive launch Events in Sydney (Cockatoo Island) and Melbourne (Australian Centre of Contemporary Art) hit the mark attracting many positive comments from the attendees. The events brought to life the secrets that make a BlackBerry smartphone so good, and so cool.
Attendees were invited to participate in a light graffiti competition to share their favourite hidden secrets, the best winning smartphones in each city. All participants were directed for registration, event reminders and downloadable content to a specifically designed micro-site.
DJ’s created a great vibe for the audience to a backdrop of content and messaging projected across each venue, ‘hidden’ in video and specifically designed animation. Additionally live Break Dancers and Graffiti Artists performed on stage throughout the evening… an exciting night for the urban trendsetter.
Experience is key
An interactive unlock the box game via the digital touchscreens. Choose from one of ten boxes on the touchscreen to win your instant experience and return as one of 20 to try your key to unlock the large padlocked box and win the major experience for that day.
The campaign combined a digital qualification mechanic with physical experience rewards and touched 1250 entries over 4 days.